OUR SERVICES
Start Here:
FREE 15-min. Menu Checkup
Gain valuable insights into your current menu with a free 15-minute checkup with Sean Willard, Menu Engineer. Together, we’ll explore your menu goals and uncover opportunities for immediate growth and future collaboration.
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Here’s What We’ll Cover:
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Initial discovery of what’s worked well and your goals for future menus
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Introduction to our Menu Engineering approach and process
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Discussion of a roadmap for future engagement and collaboration


Menu Engineering Consulting
Transform Your Menu into a Profit-Driving Tool
Our flagship service combines in-depth data analysis, operational insight discovery, and a collaborative process to create menus that drive profitability and guest satisfaction. Together, we work side-by-side to:
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Conduct a detailed menu analysis, competitive set review, and team discussions to ensure operational alignment
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Pinpoint key growth opportunities by evaluating menu performance, staff input, and guest behavior
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Share applicable menu engineering tools and collaborate in a workshop to craft your next menu with a focus on profitability
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Develop a new menu layout, ready for design and seamless implementation
By the end of our process, your team will have a strategic, profit-focused menu layout that elevates the guest experience and strengthens your bottom line.
Group Workshops & Training
Empower Your Team with Proven Strategies​
We offer interactive, hands-on workshops designed to equip your team with the tools and insights to succeed. Perfect for restaurant teams, F&B operators, and hospitality groups, our training sessions cover:
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The principles of Menu Engineering and how to apply them
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Strategies to increase profitability and streamline operations
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Understanding guest psychology to craft menus that sell
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Real-world techniques for menu optimization and pricing
These workshops are tailored to your unique business needs, leaving your team inspired and ready to implement change.


Keynote Speaking &
Strategic Engagements
Inspire, Educate, and Transform Your Perspective on Menus
Sean brings a fresh perspective to your next conference, convention, corporate summit, or industry gathering with dynamic keynote presentations. Topics include:
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The future of Menu Engineering and its impact on hospitality
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Real-world success stories of menu transformations
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The psychology behind guest choices and profitability
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Emerging trends shaping the next generation of menus
Sean’s engaging style and actionable insights will leave your audience inspired and equipped with strategies to elevate their own menus.
Recent speaking engagements




